Oceanology 2004
Exhibiting at the World's Largest Marine
Conference
| Oceanology
is the leading international marine conference in the world held every
other year. It took place in London this year from March 16-19 and
it attracted 7,000 attendees from 84 countries. They visited 600 exhibit
stands of which one was GSI Marine Section, displaying the wares of
the Irish National Seabed Survey (INSS). GSI
was happy to parade the results to date of the INSS to this enormous
audience and we were delighted with the tremendously enthusiastic
response we received from all. |
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Prior to the conference we undertook a lot of pre conference promotional activity to generate as much interest in our exhibit as possible. This included. listings and profiles in several publications including the Exhibitors List, the Oceanology website and in the Conference Catalogue given to all registrants. In this important document we also had a two page editorial documenting a brief overview of the INSS. As an additional means of generating traffic to our stand an e-mail was sent to our entire client database (500+) inviting all to visit our stand at the conference. This database includes all our contacts from a 2001 British Market Seminar which we held in Reading near London. |
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Our exhibit stand, as displayed in the various photographs, paid careful attention to the need to display aspects of all the various datasets associated with the INSS. Thus, we had some posters outlining general background information together with specific posters demonstrating magnetics and gravity data, sub-bottom profiler data, groundtruthing and seabed classification data, fisheries-related data, geological interpretation data etc. The display was dynamic also in that it had a one-metre widescreen plasma screen showing 3D fly-through movies of the datasets whilst also allowing us to demonstrate the datasets manually. We also had two lap-top computers showing various presentations and facilitatiing individual attention to interested parties. |
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During the course of the exhibition we celebrated St. Patrick's Day with some typical Irish hospitality. A news item in the Daily Programme invited conference attendees to visit our stand between 11am and 1pm in the interests of securing some real shamrock and a little Irish refreshment! These treats, together with additional shamrock pins and GOAL shamrock stickers met with widespread approval, but on a more serious note, all visitors to the stand were shown some of the movies and posters to demonstrate the enormity of Ireland's Seabed Survey. |
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In keeping with the more serious tone of the St. Patrick's Day's festivities we also found time to incorporate the handover of the final report and data from survey work carried out by an acquisition partner, Tenix LADS Corporation. The survey in question was the lidar survey of Clew, Newport and Killala Bays off the Co. Mayo coast in Autumn last year. For details on this airborne survey click here. Pictured opposite are Mick Geoghegan, Project Manager INSS, GSI, receiving final report from Rhys Barker, Account Service Manager, Tenix LADS Corporation. |
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